Amarachi Udeh (b. 2001, Charlotte, NC) is a Nigerian-American image-maker based in Charlotte, NC. She earned her B.S. in Consumer, Apparel, and Retail Studies with a minor in Fine Art Photography from the University of North Carolina at Greensboro. Her practice is built upon the global Black identity, cultural perseverance, and the power of storytelling.

As a photographer and creative director, she approaches fashion imagery as a cultural dialogue that reflects personal narratives and collective experiences. Her work often parallels Black diasporic cultures, revealing visual and emotional links between African traditions and their echoes across the Americas, Europe, and beyond. She seeks to highlight the resilience, beauty, and joy threaded throughout the Black experience through shared practices, struggles, and ancestral memory.

Udeh aims to create images that challenge perception and identity while celebrating cultural roots. In projects such as Between Two Suns and Whispers of My Fatherland, she channels themes of heritage, self-doubt, and the layered complexities of her Nigerian-American identity. For her, photography is a means of navigating emotion, preserving memory, and bridging cultures.